Your new travel companion for the next three hours

Written by Staff Writer Written by Staff Writer During a 2012 presentation in New York, Virgin Atlantic CEO Craig Kreeger introduced the TV personal assistant to the world and introduced his company’s obsession with…

Your new travel companion for the next three hours

Written by Staff Writer

Written by Staff Writer

During a 2012 presentation in New York, Virgin Atlantic CEO Craig Kreeger introduced the TV personal assistant to the world and introduced his company’s obsession with every day value in its service proposition.

Now he says flying first class may soon be able to tap into this trend.

Rebranded as ‘luxury first class conferencing’ , BusinessQ 1 is aimed at a group of business leaders and first-class passengers who frequently fly from the UK to the U.S. and Europe.

BusinessQ is an immersive audio and video conferencing system with full digital support that enhances the travel experience for customers, according to Virgin Atlantic, in the travel firm’s first foray into the nascent market of first class conferencing.

It was designed as a “skyliner-like setup” and holds up to eight people, according to Virgin Atlantic.

Revenue from BusinessQ could help pay for ever greater attention to all aspects of the flight experience , Kreeger says, as well as provide first-class clients with the newest technology.

“Airlines have started to realign with changing times and realigning the way people experience business travel,” he says.

“Bringing in services like this allows for more differentiation and in the long term those differentiation will pay dividends.”

Two of the new standards in cabin technology at this year’s Paris Air Show

The system is a combination of high-speed broadband internet and cloud computing in a uniform travel environment.

“It connects online and over the air, while adding the individual ability to edit,” said Kreeger.

“It doesn’t have to be a technology where you just input your information. You can buy and sell in real time, you can expand and contract the size of the boardroom, you can take action, you can speak within a room, you can use your voice, and it creates a great whole experience.”

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Kreeger said BusinessQ was being marketed as “the ultimate use case” for someone on a long-haul flight who wants to communicate but “someone who is not the team leader, someone who is not the CEO, who is simply looking to communicate with others around the table.”

All of these customers represent a growing opportunity in a $52 billion overall global conferencing market, according to Kreeger.

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